Physeon is dedicated to bringing about new ideas and medical products that improve patients’ lives and simplify processes for health care professionals.
In 2016 Physeon launched Veinplicity- an electrical stimulation device used an as adjunct to venipuncture.
Purple Door Media were asked to help launch Veinplicity, explain how it works and communicate the clinical need and benefits. We used a combination of film and motion graphics to do this. As part of the process we designed two animated logos to start, end and punctuate the films throughout.
We were also asked to produce a brand booklet to further explain the product to healthcare professionals. The process included copywriting and graphic design.