Motion Graphics vs Animation

If you’re considering using animation or motion graphics, ensure you’re using the right visual style to promote your message. What’s the difference?

MOTION GRAPHICS

Motion Graphics is the process where animation is embedded into a live action scene, i.e. something which is filmed with a camera using a real location, and actors/ interviewees. It is then processed using various techniques so the effects in the shot are composited into the scenery.

If you´re trying to explain complex ideas or concepts, this type of video can be really useful: they´re highly explanatory and can make your audience understand the idea in a matter of seconds.

Motion graphics videos are also a good resource to pass on economic or financial information, which usually involves a lot of numbers, statistics and graphs.

Here’s one of our motion graphics videos:

Animation

Funky characters, inspiring stories and a more human approach are typical features of animation. Storytelling plays a key role here: how you tell the story of the main character and how she/he solves the problem with the help of your product.

This type of video is engaging and entertaining and work great on social media platforms because they inject a dose of humour!

Check out one of our animations as an example:

Animation and motion graphics have a complex relationship. “Animators” and “motion graphics designers” tend to rely on very similar tools, both from a software perspective and from a craft perspective. At Purple Door Media we have all the tools and expertise you need to create the perfect video, whichever style you choose!